E-Commerce Business Sales
Sell Your E-Commerce Business at the Right Valuation
E-commerce businesses are valued on trailing profit, growth trajectory, brand strength, and traffic diversification. I help e-commerce founders understand their worth, prepare for diligence, and connect with the right acquirer.
Market Opportunity
Why Now Is the Right Time to Sell
E-commerce aggregators have matured from their 2021 frenzy and are now making more disciplined, strategic acquisitions — which is actually better for sellers of quality businesses. Buyers are willing to pay premium multiples for brands with loyal customers, diversified traffic, and strong unit economics. Amazon FBA businesses with brand registry and DTC brands with repeat purchase rates above 30% are particularly attractive. If your e-commerce business has stabilized post-pandemic and is demonstrating consistent profitability, this is a strong environment to exit before increasing competition and rising acquisition costs erode margins further.
Valuation Overview
What Is Your E-Commerce Business Worth?
2.5x – 4.5x SDE
E-commerce multiples depend heavily on traffic diversification, brand defensibility, and profit consistency. Amazon-dependent businesses trade lower; owned-audience DTC brands with email and subscription revenue trade higher.
Buyer Criteria
What Buyers Look For in a E-Commerce Business
Diversified traffic sources (not 100% dependent on one platform)
Strong brand with repeat purchase rate above 25%
Healthy contribution margins after all variable costs
Proprietary or private-label products
Email list and owned marketing channels
Reliable supply chain with backup suppliers
Buyer Landscape
Who Buys E-Commerce Businesses?
E-Commerce Aggregators
Companies like Thrasio and successors that acquire and operate portfolios of e-commerce brands, particularly strong Amazon FBA businesses.
Strategic Brand Acquirers
Larger consumer brands or retailers acquiring DTC brands to access new customer segments or product categories.
Individual Entrepreneurs
Experienced e-commerce operators acquiring established brands through marketplaces and brokers, often self-funded or using SBA loans.
Ready to Explore Your Options?
Let's talk about your e-commerce business and what a sale could look like. I'll give you an honest assessment of value and walk you through the process.
Schedule a Free Consultation