SaaS Business Sales
Maximize Your SaaS Exit
SaaS businesses are valued differently than traditional companies — ARR, churn, net revenue retention, and growth rate all drive the multiple. I help SaaS founders navigate the exit process and connect with buyers who understand software economics.
Market Opportunity
Why Now Is the Right Time to Sell
After a correction in 2022-2023, SaaS valuations have rebounded significantly. Strategic acquirers are back in the market, and PE firms dedicated to software are deploying record amounts of capital. Buyers are particularly hungry for vertical SaaS businesses with strong net revenue retention and efficient growth. If your SaaS business has crossed $1M ARR with low churn and capital-efficient growth, you are in a strong position. The window is especially favorable for bootstrapped or lightly funded businesses that can demonstrate sustainable unit economics without venture subsidization.
Valuation Overview
What Is Your SaaS Business Worth?
3x – 5x ARR ($1-5M ARR) · 5x – 10x ARR ($5M+ ARR)
SaaS multiples are primarily driven by ARR, growth rate, net revenue retention, and gross margins. Bootstrapped businesses with >100% NRR and >20% growth command top-of-range multiples.
Buyer Criteria
What Buyers Look For in a SaaS Business
Annual recurring revenue (ARR) with low gross churn
Net revenue retention above 100%
Gross margins above 70%
Diversified customer base with no single customer >10% of ARR
Scalable tech stack with minimal technical debt
Growth rate of 20%+ year-over-year
Buyer Landscape
Who Buys SaaS Businesses?
Strategic Software Acquirers
Larger software companies acquiring complementary products to expand their platform, cross-sell existing customers, or enter new verticals.
Software-Focused Private Equity
PE firms specializing in software acquisitions, often buying bootstrapped SaaS businesses as platforms and growing through operational improvements.
Search Funds & Micro-PE
Individual acquirers or small funds targeting profitable SaaS businesses under $5M ARR, often with SBA financing for smaller deals.
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Ready to Explore Your Options?
Let's talk about your saas business and what a sale could look like. I'll give you an honest assessment of value and walk you through the process.
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