What Is My Massage Business Worth?

Massage businesses range from solo practitioners to multi-location membership models (Massage Envy-style). The valuation depends heavily on the business model and whether revenue is tied to the owner's hands.

Typical Valuation Ranges

Most massage businesses sell for 1.5x to 2.5x SDE.

Factors that push toward the higher end: Strong membership program with autopay, multiple therapists on staff, franchise affiliation, revenue above $300K, low therapist turnover, walk-in friendly location.

Factors that push toward the lower end: Owner is the primary therapist, appointment-based without memberships, single treatment room, high therapist turnover, short remaining lease.

Key Value Drivers

Membership revenue is the differentiator. A massage business with 200+ active members on monthly plans is a recurring revenue business. Without memberships, you're selling appointments — and appointments depend on the therapist.

Therapist retention directly impacts revenue continuity. Clients follow their therapist. A stable team is the most important transferable asset.

How to Increase Your Value

1. Build memberships. Monthly massage plans with autopay create predictable revenue.
2. Hire therapists. Every therapist beyond the owner adds capacity and reduces dependence.
3. Reduce turnover. Competitive compensation, flexible scheduling, and good working conditions retain LMTs.
4. Add services. Couples massage, hot stone, CBD, and cupping diversify your service menu.
5. Build reviews. Online reputation drives new client acquisition.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.