What Is My Pet Grooming Business Worth?

Pet grooming businesses benefit from the same tailwinds driving all pet services — growing pet ownership, premium spending on pet care, and recession-resistant demand. Valuations depend on your client base, groomer team, and operational model.

Typical Valuation Ranges

Most pet grooming businesses sell for 1.5x to 2.5x SDE.

Factors that push toward the higher end:

• Recurring clients on regular schedules (every 4–8 weeks)
• Multiple groomers on staff (not just the owner)
• Revenue above $300K
• Strong online reviews (4.7+ rating, 100+ reviews)
• Additional services (daycare, retail, training)
• Facility designed for grooming with efficient workflow
• Long-term lease in visible location

Factors that push toward the lower end:

• Owner is the primary (or only) groomer
• Walk-in focused without recurring scheduling
• Single grooming room with limited capacity
• Short remaining lease
• High groomer turnover

Key Value Drivers

Groomer retention is the single biggest factor. Skilled groomers have loyal clients who follow them. A business with a stable grooming team retains its customer base through a sale. High turnover means clients leave.

Recurring schedule rate — what percentage of clients book their next appointment before leaving. 70%+ rebooking rate indicates a loyal, habitual client base.

Revenue per groomer — strong businesses generate $60K–$90K+ per groomer annually.

How to Increase Your Value

1. Hire and retain groomers. Competitive commission, good working conditions, and a well-equipped facility keep talent.
2. Build recurring schedules. Train front desk to rebook every client. Automated reminders increase return rates.
3. Add services. Retail products, daycare, training, and specialty grooming (breed-specific, creative grooming) diversify revenue.
4. Build reviews. Google and Yelp reviews drive new client acquisition in pet services.
5. Systematize operations. Booking systems, pricing menus, and grooming protocols should be documented and repeatable.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.