What Is My Pet Store Worth?

Independent pet stores face real competition from online retailers and big-box chains, but those that have differentiated through services, community, and specialty products maintain solid valuations.

Typical Valuation Ranges

Most independent pet stores sell for 2x to 3x SDE.

Factors that push toward the higher end: Grooming and services revenue, recurring food delivery or auto-ship programs, specialty positioning (raw food, boutique, aquatics), strong community following, revenue above $500K, online sales channel.

Factors that push toward the lower end: Commodity products competing with Chewy and Petco on price, no services (grooming, training), declining foot traffic, owner works the floor daily, short remaining lease.

Key Value Drivers

Services revenue (grooming, training, daycare) generates higher margins than retail and creates repeat visits that drive product purchases. Stores with 20%+ service revenue are more valuable.

Recurring revenue from food auto-ship, loyalty programs, and subscription models provides predictability.

Specialty positioning — raw food, aquatics, reptiles, boutique products — differentiates you from mass retailers and justifies premium pricing.

How to Increase Your Value

1. Build services. Add grooming, training, or pet daycare to drive high-margin, recurring revenue.
2. Launch recurring programs. Food auto-ship, subscription boxes, and loyalty programs create predictable revenue.
3. Specialize. Focus on categories where you can outcompete online retailers — raw food, aquatics, specialty animals.
4. Build community. Events, adoption partnerships, and social media engagement create loyalty.
5. Add e-commerce. An online channel captures customers who start shopping online.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.