Valuations
What Is My Day Spa Worth?
Day spas — offering massage, facials, body treatments, and wellness services — operate at lower multiples than their medical spa counterparts but can still be solid businesses with the right model.
Typical Valuation Ranges
Most day spas sell for 1.5x to 3x SDE.
Factors that push toward the higher end:
- Strong membership program with monthly autopay
- Multiple therapists and estheticians on staff
- Diversified services (massage, facials, body treatments, waxing)
- Revenue above $500K with consistent growth
- Retail product sales (skincare, body care)
- Modern, well-appointed facility
- Strong online reviews and brand
Factors that push toward the lower end:
- Owner is the primary service provider
- Walk-in and gift card dependent (no memberships)
- Single service type (massage only)
- High therapist turnover
- Short remaining lease
- Aging facility needing refresh
Key Value Drivers
Membership revenue transforms a spa from appointment-based to predictable recurring revenue. Spas with 200+ active members on monthly plans have demonstrated demand and retention.
Therapist/esthetician retention is the biggest operational challenge. Skilled providers have loyal clients who follow them. Retaining your team is retaining your revenue.
Service diversification — offering massage, facials, body treatments, waxing, and retail creates multiple revenue streams and higher per-visit spend.
How to Increase Your Value
- Build a membership program. Monthly membership plans create recurring revenue and fill off-peak appointment slots.
- Retain your team. Competitive commission, continuing education, and positive culture keep skilled providers.
- Grow retail. Skincare and body care product sales generate 50–70% margins with minimal labor cost.
- Reduce owner service hours. Transition yourself out of the treatment room and into management.
- Invest in your facility. Updated treatment rooms, relaxation areas, and retail displays justify premium pricing.
Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.
Ready to find out what your business is worth?
Take the free seller readiness assessment or schedule a confidential consultation.